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A Refreshing & Logical Approach to Dieting JESSIPES - Live in a Body You LOVE

A refreshing and (hopefully) logical approach to dieting

Apr 2, 2015

I get asked the question “what diet do you follow?” a lot so I thought I’d share with you three strong principles which I stick to everyday to keep me feeling healthy, having fun and sane!! I don’t know about you, but there are SO many coined diets going around that all claim to be the best thing since sliced bread (unless bread is a no no!), that it can leave you feeling utterly confused!

If this is you, I hear you and I hope these three principles give you a positive and approachable logic to food and your healthy lifestyle. Please do share this post with a friend who might find these principles refreshingly helpful, it’s amazing how stuck people are when it comes to knowing what to eat, so spread the love.


If I was to label my ‘diet’, and as a lot of you guys know, I’m not a fan of the word ‘diet’ in the slightest (for reasons I’ll touch upon another time), I would call it the “Low HI diet”. ‘H’ stands for ‘Human’ and ‘I’ for ‘Intervention’. The ‘Low Human Intervention Diet’ is the one that makes the most sense and I love things that are simple, yet logical.

You can get so wrapped up in paleo diets, veganism, ketosis, pescatarianism, grains or no grains, dairy or no dairy, carbs or no carbs and I’ll go into all those over time, but the recipes I share with you on my blog are reflective of the recipes I make when I’m in ‘Zig’ mode (you’ll learn all about zigging very shortly).

The beauty of this diet is it’s refreshingly simple and it’s so easy to know what you can eat and what you can’t eat and to explain it to others without other people picking holes in it. In a nutshell this is what this way of eating entails:

  • Eat real food.
  • Nature gets it right and human intervention does not so organic wins over pesticide sprayed crops, local wins over food that’s been flown in from afar using all sorts of transport methods, and seasonal wherever possible is best as it ensures we are staying as congruent with our natural surroundings as possible.
  • Avoid barcodes and labels attached to foods (generally speaking). If it has a label then follow these two simple rules:
  1. If it has numbers in it then pop it back down on the shelf unless you know what the numbers stand for.
  2. Stick to labels that only have words and words that you can pronounce, recognize and aren’t crazy long i.e. avocado or tomato rather than Butylated Hydroxytoluene (BHT).

And that is it! So simple, but simplicity is King.


I love this approach and it allows me to feel amazing, live my life and have tons of fun at the same time. So, when you are in control of your food you ‘zig’ and eat nourishing food; when you are not in control, an example being when you are at someone else’s house for dinner, you ‘zag’ and eat what they serve you.

The ‘zag’ allows you to socialize without compromising your health but also to enjoy those little things in life that might give you so much pleasure and the key is to not feel in the slighted bit guilty about it because it’s all part of the Zigzag. When you ‘zag’, embrace the ‘zag’ otherwise don’t ‘zag’ as emotional guilt is destructive for your health 🙂


I heard this last night at a networking event I went to in the City for people wishing to ‘Escape the Rat Race’ and I loved the concept and instantly applied it to health. If you ‘zag’ more than you ‘zig’ – perhaps you’ve had a super busy time at work or you’re in the process of moving house or changing jobs then be aware of the side effects. How is your energy, has it dipped? Are you on the ball mentally? Are you being kind and patient with others? Are your clothes feeling a little tighter than you’d like them to be? How are you feeling overall, internally happy or not feeling your sparky self?

When you fill yourself with stimulants and foods that contain very little nutritional value which often tends to happen when we’re not in control of our plan and go off track, it’s much harder for us biochemically to consistently access the gentle emotional states in us like kindness, patience and also for us to hit our health goals.

Rather than give yourself the ‘I’m such a failure talk’, use it as helpful feedback to steer your patterns more towards the ones that serve you i.e. whole food, home prepared, keeping hydrated and moving the body once a day be it in a yoga or home exercise DVD. There are so many positive things you can do but there is never failure.

What is your favourite principle? Do you have any of your own that you go by? Post your thoughts and comments below.

Wishing you a gorgeous Easter break, if you zag and have Easter eggs, then enjoy the chocolatey ‘zag’ and enjoy getting back to zig-mode on your return!

All the healthy best,

Jess x


Hi, I’m Jess! Nutritional Therapist  & Personal Trainer, sharing workouts & nutrition made simple from my island home in Menorca. My mission? To educate & inspire people to achieve & sustain their personal health & body shape goals. I love to hike, cook, and bring inspiring people together.


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